First HTC Beats Audio Phone- Sensation XE

In August, HTC invested $300 million in Beats and Now the Fist HTC Beats Audio cell phone comes out- Sensation XE obviously the upgrade of HTC sensation.
Since with the "beatsaudio" logo on the back of the mobile phone, what's the contribution of Beats Company? At least a pretty cool pair of Beats headphone which features an in-line remote control.
HTC Sensation XE is equipped with higher capacity 1730mAh Li-ion battery and 1.5GHz dikaryon CPU. The software doesn't change much, still Android 2.3 + Sense 3.0